S2, E2: Jason Pallant

In this episode of Accelerating Change, we hear from Dr Jason Pallant, about the blockchain, NFTs and the technology behind the metaverse.

Let’s be open to the possibility of it [metaverse] augmenting our experience – I think that is where I see the potential – it’s not about replacing what we’re doing, but complementing what we do.”

https://youtu.be/AlLYC_0OTOA

The whole point of the meta-verse is connecting multiple online universes – ones that already exist separately in the gaming landscape. The vision [for the metaverse] is that the blockchain, NFTs and technology will facilitate the connection between these worlds.

Jason Pallant

Listen now on your favourite podcast platform

Show Notes

In the second episode in Season 2 of the Accelerating Change podcast, Dr Paul Browning speaks with Jason Pallant, a Senior Lecturer in Marketing and expert in consumer behaviour and experience.

Jason is an applied researcher in the areas of consumer journey and decision making, multi-media, and evolving behaviour. He is currently the pillar leader of Service Innovation for the Customer Experience and Insight (CXI) Research group. His academic research has been published in a variety of outlets including Journal of Interactive Marketing, Journal of Retailing and Consumer Services and the Australasian Journal of Information Systems, and received the ANZMAC Doctoral Colloquium Best Paper award in 2015

Join us for this episode where Paul and Jason dive into all things Web 3.0!

Further Reading

BOOKS MENTIONED:
“Ready Player One” by Ernest Cline

ORGANISATIONS MENTIONED:
Facebook/Meta
Jimmy Rees, Comedian
Guild of Guardians, computer game
Immutable, Australian company

ARTICLES BY JASON
My first NFT: Why they’re not easy to buy – yet

TABLE OF CONTENTS
• 1:00 Jason’s background and how he came to be interested in consumer behaviour, blockchain, NFTs and the metaverse
• 3:12 What is an NFT, blockchain and the metaverse?
• 8:10 What’s the appeal of NFTs and what does it tell us about consumer behaviour?
• 10:20 What NFTs has Jason bought and why?
• 12:51 How is the technology improving?
• 15:22 What is the metaverse and why do people want to go there and escape the real world?
• 15:42 Should parents be frightened of this metaverse?
• 22:06 Where’s all this headed?
• 25:22 What advice would you give to parents and students about this brave new world?

CONNECT WITH PAUL BROWNING
Visit >> www.acceleratingchange.com.au
LinkedIn >> https://www.linkedin.com/in/pauldbrowning/

CONNECT WITH JASON PALLANT
LinkedIn >> https://www.linkedin.com/in/jason-pallant/
Twitter >> @DrJRetail

#metaverse #nfts #blockchain #web3.0

Listen now on your favourite podcast platform